Adam Rubenstein
What ROI Should You Expect from Conversation Intelligence Software?
Learn the 4 ROI metrics sales leaders actually care about, realistic timelines for impact, and how to calculate expected returns from conversation intelligence.
The Ultimate Guide to Conversation Intelligence: What It Is, How It Works, and Why Sales Teams Need It
A complete guide to conversation intelligence: what it is, how it works, and why sales teams need it to scale coaching and boost win rates.
Why Your CRM Feels Like a Rolodex — And How TRAQ Changes That
See why your CRM feels like a glorified rolodex and how TRAQ auto-fills it with real conversation insights from every sales call.
Empowering Field Reps with Recording Technology: Driving Efficiency in the Mobile Office
Discover how recording technology boosts field rep productivity, captures client details without distraction, and reveals coaching opportunities.
Kicking off 2025: TRAQ Wraps Up 2024 With Prestigious Recognitions from Gartner Digital Markets in 2024
TRAQ earned multiple 2024 accolades from Capterra, Software Advice, and GetApp. See the badges and what customers say about the platform.
Level Up Your Insurance Game: Why Recording Sales Conversations is Your Secret Weapon
Discover how recording and analyzing insurance sales conversations with AI helps agents meet rising customer expectations and close more deals.
Bridging the Gap: The Unfulfilled Promise of CRM and the Future of Sales Management
Learn why CRMs miss most of what happens on sales calls, and how conversation intelligence bridges the gap for better sales management.
Revolutionizing Sales Performance: How TRAQ’s Coaching Makes PIPs Effective
PIPs often fail from lack of guidance. See how TRAQ's data-driven coaching turns performance improvement plans into a real path to better results.
The Tennis-Sales Connection: Winning Strategies from Roger Federer
Roger Federer's resilience and active listening offer sales lessons any rep can use. See how a winning tennis mindset translates to closing more deals.
Revolutionizing Sales Conversations with AI: A Dialogue between Eric Holtzclaw and Adam Rubenstein
Eric Holtzclaw and TRAQ CEO Adam Rubenstein discuss how AI brings visibility, data-driven insight, and efficiency to sales conversations.
TRAQ: Building the High-Achieving Sales Team
With more than 25 years’ experience leading sales teams, the founders at TRAQ recognized how challenging it can be building revenue organizations that are
Coaching Sales Reps: Strategies for Success
Learn proven strategies for coaching sales reps, from clear goals to AI-powered tools, that build a consistent, high-performing sales team.
Unlocking the Potential of One More Sale with TRAQ
Closing just one more deal boosts revenue, confidence, and momentum. See how TRAQ's features help you unlock more sales and sustained team success.
Mastering the Art of Moving Deals Forward
Explore the effectiveness of guiding buyers in the sales process, emphasizing the use of conversation intelligence platforms.
Mastering the Art of Guiding Buyers Along the Sales Journey
Learn proven tactics to guide buyers forward and keep deals moving, using conversation insights from TRAQ to strengthen every step of the sale.
From Talk to Action: How the TRAQ Mobile App Transforms In-Person Meetings and Trade Shows
See how the TRAQ mobile app captures in-person meetings and trade shows, turning conversations into recall, follow-up, and sales analysis.
Revolutionizing Sales: The Untapped Goldmine in Conversations
Discover how AI unlocks the hidden insights in every sales call, turning conversations into a goldmine of data to sharpen your sales strategy.
Tired of Missing Your Sales Quota?
Powerful guide to find insights, diagnose and solve the problems for teams that are missing their sales quota
AI in Sales: Actually Useful CRMs
Adam Rubenstein – CEO and Co-Founder of TRAQ – shares his insights into the impact of AI in sales.
