Traq
The Ultimate Guide to Conversation Intelligence: What It Is, How It Works, and Why Sales Teams Need It
A complete guide to conversation intelligence: what it is, how it works, and why sales teams need it to scale coaching and boost win rates.
Podcast: From Bicycle Frames to Boardrooms. Adam Rubenstein, Traq.ai CEO, on the Future of Sales
Hear Traq.ai CEO Adam Rubenstein on turning sales into a science with AI, and why AI acts as a daily coach, not a threat.
Empowering Field Reps with Recording Technology: Driving Efficiency in the Mobile Office
Discover how recording technology boosts field rep productivity, captures client details without distraction, and reveals coaching opportunities.
Kicking off 2025: TRAQ Wraps Up 2024 With Prestigious Recognitions from Gartner Digital Markets in 2024
TRAQ earned multiple 2024 accolades from Capterra, Software Advice, and GetApp. See the badges and what customers say about the platform.
TRAQ: Building the High-Achieving Sales Team
With more than 25 years’ experience leading sales teams, the founders at TRAQ recognized how challenging it can be building revenue organizations that are
Unlocking the Potential of One More Sale with TRAQ
Closing just one more deal boosts revenue, confidence, and momentum. See how TRAQ's features help you unlock more sales and sustained team success.
Podcast: Discover How AI is Revolutionizing Sales Conversations
Hear TRAQ co-founder Adam Rubenstein on the CaveMinds podcast discuss real-time feedback, data-driven decisions, and the future of AI in sales conversations.
Drive Sales Performance With Conversation Intelligence
As a B2B sales leader, you need to drive sales performance today and predict sales for tomorrow. Conversation intelligence helps you do both.
TRAQ CEO Interviewed on ‘The AI for Sales’ Podcast
Hear TRAQ CEO Adam Rubenstein join Chad Burmeister on The AI for Sales Podcast to discuss AI, forecasting, and the future of selling.
TRAQ’s CEO Interviewed on ‘Driving B2B Sales Revenue Podcast’
Listen to TRAQ CEO Adam Rubenstein on the Driving B2B Sales Revenue Podcast discuss turning sales conversations into structured data.
Your Customer is Talking. Are you listening?
Sifting through sales data to find what really matters? There is valuable missing information; it is hidden in the sales conversation. learn how to get it.
Analyzing Sales Dialogue – Where Sales Enablement Is Headed
See why sales enablement is shifting toward analyzing real sales conversations, and how TRAQ turns dialogue into actionable enablement insight.
3 Tips for Teams That Are New at Working Remotely
We're lucky to be in a time where technology makes working remotely a good and productive practice. Learn the secrets of producing a movie with a remote team
Sales Planning – Powerful Possibilities with AI
In a world where sales is more fast-paced, competitive and demanding than ever, AI technologies can provide an edge to empower every team, in every company.
The Beating Heart of Every Sale
Sales conversations hold the details that drive forecasting and planning. Learn why capturing them fully matters and how to stop losing key information.
Sales as a Science
Sales skills can be trained, not just born. Discover how conversation intelligence helps reps study, practice and continuously improve.
Converting Words into Data
Learn why sales conversations hold your most valuable untapped data, and how turning words into structured data drives revenue.
How Moneyball Can Revolutionize the Future of Sales
See how Billy Beane's data-driven Moneyball approach mirrors TRAQ's mission to replace sales gut-feel with real conversation data. Read the full story.
Building a Better Sales Productivity Platform: Traq
See why CRMs fail to capture the sales narrative, and how TRAQ turns conversations into the structured data reps and managers actually need.




















