Simplify the Sale. Win More Deals
TRAQ makes you a better salesperson by recording and transcribing your sales calls, then analyzing them with cutting-edge AI. It extracts critical, often unseen "between the lines" information about buyer sentiment, risks to the deal, and ways to level up your sales game.
Put Your Spotlight on the Buyer
Deals aren't won by talking to buyers. They're won by listening to them. But continuous notetaking and distracting CRM management can derail the kind of clear critical thinking that's needed to create relevant next steps and deal-winning strategies. TRAQ changes all that—empowering you to do your best work by focusing your full attention on buyers' needs. Our AI analysis transforms the subtle details of your calls into actionable insights that dazzle buyers and close deals.
Everything You Need to Sell Smarter
From capturing every word to turning it into action, TRAQ works alongside you on every call.
Effortlessly Capture the Sales Conversation
Nobody can remember every word and detail in a sales conversation... but TRAQ can. As you engage the buyer, TRAQ captures and accurately transcribes every question, need, objection and concern—dramatically improving your listening and giving you a complete recording and transcription immediately after every call, so you never miss a critical detail.
Get Rapid Analysis for Opportunities, Risks & More
TRAQ illuminates the vital information you noticed during your call... and the critical details you didn't. It automatically identifies opportunities, risks, topics and follow-up tasks—so data-based next steps eliminate misunderstandings, and the more you use TRAQ, the smarter it becomes.
Collaborate Like Never Before
Look like a superstar by effortlessly sharing TRAQ's transcriptions and analysis with sales managers, solution engineers and account managers—and receive their reports in return. Stay aligned with your support team, and hone your own skills by reviewing teammates' calls.
Close More Deals, Faster
Armed with AI-powered insights, you can immediately see—and implement—the tactics that rapidly move deals forward. TRAQ detects gaps in your sales journey, unearths hidden opportunities, and reveals what your buyer is actually thinking, ignoring distractions so you can focus on what matters.
Discover How TRAQ Delivers Value Across Your Organization
Traq's unique platform supports every part of your sales organization.
Made for Sales Leaders
TRAQ is purpose-built to optimize teamwide efficiency, collaboration and improvement.
Deal-Winning Capabilities
Learn about our suite of technologies that transcend transcription and extract real sales insights.
Change Your Game
Discover how our unique differentiators illuminate buyer behavior and improve win/close rates.
Stop Guessing What Happened on the Call
TRAQ turns every sales conversation into structured data that feeds your CRM, your forecasts, and your coaching. Live in under a day, with transparent per-user pricing and no long-term contract.