TRAQ.AI - EntityMap

138 entities (Concept, Platform, Person, Metric, ProprietaryTerm, SoftwareProduct, Service, Event, Methodology, Organization, Regulation, Standard, Taxonomy, PhysicalProduct), each with quotes from www.traq.ai.

Updated 2026-10-19 · entitymap.json · Format: EntityMap 1.0

Conversation Intelligence Concept

AI-driven analysis of every sales conversation that surfaces coaching opportunities, forecast signals, and buyer behavior patterns otherwise hidden to sales managers. TRAQ positions this as the foundation of its platform, replacing manual, partial call review with systematic analysis of 100% of calls.

Conversation Intelligence - Reinvented

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

TRAQ applies a scientific, systematic approach to improve pipeline and forecast accuracy.

RevOps - published by TRAQ.AI

Automatic transcription, call scoring, keyword and competitor tracking, and sentiment analysis on every customer interaction.

Product - published by TRAQ.AI

TRAQ delivers in-depth, actionable Conversation Intelligence, ensuring timely follow-up for every question or concern in every conversation.

Recruiting - published by TRAQ.AI

Conversation Intelligence (CI) is a form of AI based on Natural Language Processing (NLP). This means TRAQ is capable of finding important words and phrases in your conversations and extracting insights from them.

How Traq Works - published by TRAQ.AI

TRAQ Platform

A conversation intelligence platform developed by salespeople for salespeople that records and analyzes sales calls to help teams coach reps, forecast deals, and integrate conversation data with CRMs. It is described as 'the platform that understands the science behind the art of sales.'

Also known as: Traq.ai, TRAQ platform, TRAQ.AI

TRAQ is a cloud-based conversation intelligence software platform that gives sales teams the knowledge they need to win more deals.

FAQ - published by TRAQ.AI

TRAQ turns every customer conversation into structured data. One clean AI layer feeding your CRM, your forecasts, your coaching.

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

TRAQ is the AI-powered conversation intelligence platform built for sales and client success teams. It listens to every call and meeting, understands what happened, and hands your managers a ready-made playbook for coaching, forecasting, and closing more deals.

Product - published by TRAQ.AI

With AI and machine learning, TRAQ reveals conversation details that would otherwise be missed , efficiently analyzes and scores your opportunities, and brings much-needed objectivity to sales.

Why Us - published by TRAQ.AI

TRAQ listens and learns, and then contextualizes valuable information into insights and actions, turning every call into a sales action plan.

Use Cases - published by TRAQ.AI

Adam Rubenstein Person

CEO and founder of TRAQ (originally founded as Traq365), a sales leader with decades of experience who argues that sales conversation data is trapped inside applications and built TRAQ to solve the lack of visibility into sales conversations.

Adam’s vision when co-founding TRAQ is to solve a longstanding problem: a lack of visibility into the sales conversation.

Why TRAQ? - published by TRAQ.AI

Adam Rubenstein is a born problem-solver, serial entrepreneur, and seasoned sales leader.

About Us - published by TRAQ.AI

Adam Rubenstein, CEO of TRAQ, makes one central argument: your sales conversation data is valuable, but it's trapped inside an application most of your company never opens.

Feed The Beast - published by TRAQ.AI

by Adam Rubenstein Blogs , AI , Productivity , Traq

Join The AI Sales Revolution - published by TRAQ.AI

Nigel Edelshain of Sales 2.0 interviews Adam Rubenstein – CEO and Co-Founder of TRAQ – to gain his insights into using AI to boost sales efficiency and performance.

AI In Sales: Actually Useful CRMs - published by TRAQ.AI

Buyer Sentiment Score Metric

A proprietary score that measures a buyer's (or customer's) interest level, generated fresh for every call so interest can be tracked throughout the sales cycle.

Also known as: Sentiment Score, Buyer Sentiment

Engagement scores to measure the buyer’s intent to buy

FAQ - published by TRAQ.AI

Call Score, Buyer Sentiment, Sales Objections, Feature Requests, Opportunities, and More

RevOps - published by TRAQ.AI

Gauge their interest level with objective scores

Why Us - published by TRAQ.AI

The Buyer Sentiment Score measures the interest level of the buyer.

About Us - published by TRAQ.AI

The Buyer Sentiment Score measures the interest level of the buyer. Our proprietary algorithm generates a new score for every call so you can track the buyer's level of interest throughout the sales cycle and adapt as needed.

How Traq Works - published by TRAQ.AI

Call Score Metric

An objective scoring metric used by TRAQ to quantify sales calls, evaluating skills such as rapport-building, question quality, urgency, and customer sentiment.

Call Score, Buyer Sentiment, Sales Objections, Feature Requests, Opportunities, and More

RevOps - published by TRAQ.AI

Your manager can also see an AI-generated score of how the meeting went based on your company's specific criteria.

AI Recording For In-person Sales And Service Teams - published by TRAQ.AI

Every call is scored on sentiment, conversation quality, relationship risk, and coaching guidance, no re-listening required.

TRAQ Pricing - published by TRAQ.AI

The Call Score shows the call’s overall potential for closing the deal.

About Us - published by TRAQ.AI

Our Call Score and Buyer Sentiment Score bring fact-based clarity to your pipeline.

Use Cases - published by TRAQ.AI

Coaching library ProprietaryTerm

A built-in TRAQ feature that lets managers pair a rep's call with a real example of a top performer handling the same situation, turning coaching from criticism into comparison and letting new reps learn from real conversations.

Your top performers’ calls become a coaching library every rep learns from.

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

Build a library of real team calls, like strong discovery and objection handling, so new hires ramp up faster.

TRAQ Pricing - published by TRAQ.AI

Every call is automatically transcribed, and instantly searchable, so nothing gets lost. From there, you and your team choose what belongs in the library: save a whole call or clip the exact moment, and file it under the categories that matter to you

Coaching & Training - published by TRAQ.AI

Turn top-performer calls into teachable moments with a shared Coaching Library, so every rep levels up, not just the ones on your best-performing team.

What Is Conversation Intelligence? AI For Sales Calls - published by TRAQ.AI

Calls can be saved in their entirety or segmented and categorized into topics like Qualification, Discovery, Stories, etc. With these components in your coaching library, you create resonant training materials for your team.

Mirror Great Performance To Transform Your Sales Team - published by TRAQ.AI

CRM integration Concept

TRAQ's capability to connect conversation intelligence data with CRM systems, addressing the problem that CRMs traditionally only captured what reps reported rather than what buyers actually said.

Rather, TRAQ perfectly compliments and integrates with leading CRMs like HubSpot, Salesforce, and Zoho (with more being added frequently).

FAQ - published by TRAQ.AI

Meeting notes and key items push straight into your CRM, keeping records current without manual updates.

TRAQ Pricing - published by TRAQ.AI

In major CRMs, your TRAQ conversation link is added directly to the CRM after the call

Why Us - published by TRAQ.AI

Suddenly, we’re injecting a lot of important information into the CRM without the salesperson having to do admin work. And now the CRM has real value.

AI In Sales: Actually Useful CRMs - published by TRAQ.AI

After the call is processed with AI, you can find your Conversation Notes in the CRM automatically (if a major CRM) – or simply access your TRAQ account to view.

Note-taking App With AI Analysis - published by TRAQ.AI

Sales Coaching Concept

A core use case of TRAQ's conversation intelligence, enabling managers to coach reps based on evidence from every call rather than the small fraction they personally hear, scaling coaching across entire sales teams.

The absence of this real-time,

Tired Of Missing Your Sales Quota? - published by TRAQ.AI

Sales managers coach based on just 4-6% of their team’s conversations—the handful of calls they can actually join.

What Is Conversation Intelligence Software And Why Does Sales Coaching Need It? - published by TRAQ.AI

Conversation intelligence with AI changes that. Learn how TRAQ helps sales leaders build an evidence-based coaching system that scales across every rep, not just the ones who are struggling.

Conversation Intelligence | Traq.ai - published by TRAQ.AI

CRM (Customer Relationship Management) Concept

Software traditionally used to store sales data, but criticized on the site as capturing only what reps report rather than what buyers actually say, missing most valuable conversation data.

Also known as: CRM

Reference: en.wikipedia.org/wiki/Customer_relationship_management

A vast majority of companies use a Customer Relationship Management (CRM) tool to store information about their buyers.

Boost Your CRM With An AI For Sales Integration - published by TRAQ.AI

In fact, it’s estimated that a staggering 99% of valuable information from these interactions never finds its way into the CRM system.

Bridging The Gap: The Unfulfilled Promise Of CRM And The Future Of Sales Management - published by TRAQ.AI

CRMs were built to store what people report, not what buyers actually say.

Sales Enablement | Traq.ai - published by TRAQ.AI

CRMs promise comprehensive sales tracking, but are they delivering? Explore how 99% of valuable sales conversation data goes uncaptured and learn how bridging this gap with new technologies can revolutionize your sales management approach.

Sales Enablement | Traq.ai - published by TRAQ.AI

Zach Cole Person

Director of Sales – East at TRAQ and author of blog content about connecting with buyers and improving sales through emotional connection.

Zach Cole | Blogs, AI, Conversation Inte

Download Ebook - published by TRAQ.AI

Zach is Director of Sales – East at TRAQ. If you’re ever curious about the sales tech stack that Zach created, you can reach him at Zach@TRAQ

Connect With Buyers To Increase Sales - published by TRAQ.AI

by Zach Cole Blogs , Conversation Intelligence , Productivity , Sales Management

Why Buying Sales Intelligence Beats Building It - published by TRAQ.AI

by Zach Cole Blogs , AI , Conversation Intelligence , Sales Enablement , Sales Management

How To Improve Sales Pipeline Visibility And See What's Really Happening - published by TRAQ.AI

Sales Narrative Concept

Traq.ai's term for the entire story of a sale captured through ongoing conversations between salesperson and prospect from first contact to close, seen as a treasure trove of critical information.

The success of sales professionals is ​captured through what we call the sales narrative . It’s the valuable, intelligence-packed storyline that underpins every closed-won deal.

Sales Is A Science: The Tools Should Be Up To The Task - published by TRAQ.AI

the tools that provide management with pipeline visibility are terrible tools when it comes to capturing the most valuable information that accumulates during the sales process, what we call the sales narrative.

TRAQ Is Built For Salespeople - published by TRAQ.AI

Instead, it’s the age-old art of listening – carefully – so we can capture and understand the sales narrative, or the entire story of a sale from the first conversation to the last.

Sales Are Won And Lost On A Razor’s Edge - published by TRAQ.AI

Mobile App SoftwareProduct

TRAQ's mobile application that extends transcription and analysis to in-person meetings and cell phone calls, matching the capture quality of desk calls.

Also known as: TRAQ Mobile App, TRAQ Mobile, Desktop Recorder and Mobile App, Mobile App / Desktop Recorder

Field reps and account managers get the same transcription and analysis for in-person meetings as for calls.

TRAQ Pricing - published by TRAQ.AI

TRAQ’s Desktop Recorder and Mobile App capture conversations no matter how or where they occur.

Feed The Beast - published by TRAQ.AI

In field sales settings, salespeople can use mobile apps to record conversations and upload the recordings to the cloud for AI to process.

AI In Sales: Actually Useful CRMs - published by TRAQ.AI

Yes , integrated with business dialers and cell phone calls

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

ai for sales Conversation Intelligence Mobile app Productivity Sales Coaching sales enablement Sales Management sales skills training

Productivity | Traq.ai - published by TRAQ.AI

HubSpot SoftwareProduct

A CRM platform mentioned as being used by TRAQ customer Blas Giffuni, with TRAQ serving as a value-added add-on to it.

TRAQ perfectly compliments and integrates with leading CRMs like HubSpot, Salesforce, and Zoho (with more being added frequently).

FAQ - published by TRAQ.AI

CRM HubSpot Salesforce Zoho Monday AgencyZoom Crelate Pipedrive

Product - published by TRAQ.AI

Blas finds TRAQ excellent value for the money and a great add-on to Hubspot.

Customer Spotlight: Digital Agency Uses TRAQ For More Than Sales - published by TRAQ.AI

Platforms like Salesforce and HubSpot are only as good as human memory.

The CRM Was Never The Truth. It Was The Best We Had. - published by TRAQ.AI

Native integrations with Salesforce, HubSpot, Zoho, and more

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Salesforce SoftwareProduct

A CRM platform referenced as being only as good as the human memory and subjective notes entered by sales reps.

TRAQ perfectly compliments and integrates with leading CRMs like HubSpot, Salesforce, and Zoho (with more being added frequently).

FAQ - published by TRAQ.AI

CRM HubSpot Salesforce Zoho Monday AgencyZoom Crelate Pipedrive

Product - published by TRAQ.AI

Platforms like Salesforce and HubSpot are only as good as human memory.

The CRM Was Never The Truth. It Was The Best We Had. - published by TRAQ.AI

Native integrations with Salesforce, HubSpot, Zoho, and more

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Natural Language Processing (NLP) Concept

A field of artificial intelligence that gives machines the ability to read, understand, and derive meaning from human languages, enabling conversation intelligence.

Reference: en.wikipedia.org/wiki/Natural_language_processing

TRAQ’s powerful Natural Language Processing (NLP) capabilities enable it to analyze prior conversations and identify the next steps that can move the opportunity forward.

Mastering The Art Of Moving Deals Forward - published by TRAQ.AI

Forrester defines conversation intelligence for B2B revenue as tools that use natural language processing (NLP) to capture unstructured data across conversation channels, then use embedded AI to surface insights that guide best practices and inform coaching, enablement, and decision-making.

The Ultimate Guide To Conversation Intelligence: What It Is, How It Works, And Why Sales Teams Need It - published by TRAQ.AI

Uses natural language processing (NLP) to identify patterns, buyer signals, and coaching moments

What Is Conversation Intelligence Software And Why Does Sales Coaching Need It? - published by TRAQ.AI

Natural Language Processing (NLP) is a field of artificial intelligence that gives machines the ability to read, understand and derive meaning from human languages .

AI For Sales Helps You Solve Your Biggest Challenges - published by TRAQ.AI

Call Recording Software Service

A category of software, offered by TRAQ, for recording B2B sales calls as the first step toward improving sales performance, with associated best practices and guidelines.

Call recording software can enhance both your team’s efficiency and close rates by giving you full visibility into all the opportunities in the pipeline.

Reasons Why You Should Use Call Recording Software - published by TRAQ.AI

Are you wondering about the benefits of call recording software for sales calls? Read on to learn everything you need to know.

Productivity | Traq.ai - published by TRAQ.AI

Empowering Field Reps with Recording Technology: Driving Efficiency in the Mobile Office

AI | Traq.ai - published by TRAQ.AI

Call recording is the first step toward improving sales performance for any B2B company that conducts much of its business over the phone. Here’s what you should know about B2B call recording and best practices.

Sales Management | Traq.ai - published by TRAQ.AI

Chorus SoftwareProduct

A competing conversation intelligence platform mentioned alongside Gong and Clari as an alternative sales tool compared to TRAQ.

Chorus — Best for conversation analysis at scale within the ZoomInfo ecosystem

Best Alternatives To Gong, Chorus, And Other Sales Platforms To Consider In 2026 - published by TRAQ.AI

This comparison breaks down where Gong, Chorus, and Clari genuinely excel, including enterprise forecasting, conversation analysis at scale, and integrated revenue operations

Conversation Intelligence | Traq.ai - published by TRAQ.AI

Gong SoftwareProduct

A competing sales/conversation intelligence platform that TRAQ compares itself against, noted for enterprise forecasting and conversation analysis at scale.

Gong makes you look for the needle in the haystack. TRAQ shows everything you need to know about an opportunity, right at your fingertips.

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

Gong — Best for enterprise revenue visibility and forecasting (virtual meetings)

Best Alternatives To Gong, Chorus, And Other Sales Platforms To Consider In 2026 - published by TRAQ.AI

Annual Price: $5,000 base + $1,200 per user, annual contract.

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

Call Recording Concept

The practice of recording phone or video conversations, used for record-keeping, quality assurance, dispute resolution, and performance evaluation, subject to legal disclosure requirements.

The overall goal of call recording is to improve workflow for your company.

Call Recording Best Practices And Guidelines - published by TRAQ.AI

With our Calendar integrations, every scheduled Google Meet, Zoom or Teams call is automatically recorded. So easy!

Call Recording For Sales Conversations - published by TRAQ.AI

Call recording creates archives. Conversation intelligence creates action.

Conversation Intelligence Vs Call Recording:What Actually Moves Revenue - published by TRAQ.AI

Got a sales meeting? Get it recorded. No matter where you are, which device you use, or what platform your call is on, just click to record.

Call Recording For Sales Conversations - published by TRAQ.AI

Recording calls isn’t a strategy. It’s just storage with extra steps.

Conversation Intelligence Vs Call Recording:What Actually Moves Revenue - published by TRAQ.AI

Ask Ava ProprietaryTerm

TRAQ's AI sales assistant that surfaces trends across thousands of calls, flags at-risk deals, and recommends specific action items for each rep.

Also known as: AVA

Ava, TRAQ’s built-in AI assistant, answers questions about your calls, your data, and the platform, no help docs needed.

TRAQ Pricing - published by TRAQ.AI

N Unlimited 'Ask Ava' queries

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

Ask Ava to surface trends across thousands of calls, flag at-risk deals, and tell each rep exactly what action item to work on next.

Your Call Center Managers Are Coaching Blind On 99% Of Calls. - published by TRAQ.AI

Introducing AVA, TRAQ's virtual assistant. AVA helps your sales organization see through all your sales conversations and answers important questions.

How Traq Works - published by TRAQ.AI

Ask Ava (AI) Queries

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

28% Win Rate Improvement Statistic Metric

Statistic cited showing teams using TRAQ to coach from real call data report a 28% improvement in win rates within 90 to 120 days.

Also known as: Win Rate Improvement (22% to 28%), Win Rate Improvement (22-28%), Win Rate Lift, Win Rate Improvement

Delivering results fast: clients see a 28% win rate improvement within 90 days

Coaching From 6% Of The Picture - published by TRAQ.AI

Teams using TRAQ to coach from real call data report a 28% improvement in win rates within 90 to 120 days, giving enablement managers a trend line instead of a budget defense.

Are You Training Reps On How To Sell, Or On How Your Best Reps Actually Sell? - published by TRAQ.AI

Teams using TRAQ consistently have reported win rate improvements from roughly 22% to 28% within 90 days

Beyond Ride-Alongs: How Conversation Intelligence With AI Turns Every Call Into A Coaching Moment. Stop Coaching The Few. Start Elevating The Entire Team. - published by TRAQ.AI

Compounding results: Clients see a 28% lift in win rates and reps recover 5-7 hours per week

The CRM Was Never The Truth. It Was The Best We Had. - published by TRAQ.AI

Desktop Recorder SoftwareProduct

A TRAQ tool that captures sales conversations happening on a desktop, complementing the Mobile App to ensure all conversations are captured regardless of location.

Also known as: Standalone desktop recorder, TRAQ Desktop Recorder

If audio plays through your computer, TRAQ can record and analyze it, including video calls, dialers, and softphones.

TRAQ Pricing - published by TRAQ.AI

TRAQ’s Desktop Recorder and Mobile App capture conversations no matter how or where they occur.

Feed The Beast - published by TRAQ.AI

Yes — dedicated mobile In-Person Recorder plus a Desktop Recorder for on-machine capture

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

Standalone desktop recorder – compatible with any Windows or Mac OS

RevOps - published by TRAQ.AI

Simple setup; ready to use in minutes

RevOps - published by TRAQ.AI

Recruiting Use Case Concept

TRAQ's application for recruiters, recording and analyzing interview conversations to identify candidate matches and reduce documentation burden.

Recruiting Better listening. Better results.

Why Us - published by TRAQ.AI

During interviews, the AI records conversations, analyzes words and phrases, and identifies the best candidate matches.

Use Cases - published by TRAQ.AI

TRAQ’s recording and AI capabilities effortlessly transcribe and organize this ongoing dialogue, illuminating nuanced details you might not have heard—and accelerating the selection process.

Recruiting - published by TRAQ.AI

The Sales Lab Podcast Event

A podcast series where TRAQ CEO Adam Rubenstein was interviewed across multiple episodes (parts 1-3) discussing sales as an art and science, and the role of AI.

Also known as: The Sales Lab

In this episode, Adam and Willy discuss: is sales an art, a science, or both? How can salespeople improve? How can coaches do better?

Sales Management | Traq.ai - published by TRAQ.AI

Adam Rubenstein, TRAQ CEO and Dr. Willy Bolander, The Sales Lab podcast host and business professor at FSU, have a lighthearted conversation covering the sales profession, entrepreneurship, and the great potential of AI for sales and beyond.

TRAQ CEO Interviewed On 'The Sales Lab' Podcast - published by TRAQ.AI

TRAQ CEO Interviewed on ‘The Sales Lab’ Podcast Part 2

TRAQ CEO Interviewed On 'The Sales Lab' Podcast Part 2 - published by TRAQ.AI

TRAQ CEO Interviewed on ‘The Sales Lab’ Podcast Part 3

TRAQ CEO Interviewed On 'The Sales Lab' Podcast Part 3 - published by TRAQ.AI

Clari SoftwareProduct

A competing platform best suited for enterprise RevOps teams needing a fully integrated forecasting and engagement stack, following its post-Salesloft merger.

Clari — Best for enterprise RevOps teams needing a fully integrated forecasting and engagement stack (post-Salesloft merger)

Best Alternatives To Gong, Chorus, And Other Sales Platforms To Consider In 2026 - published by TRAQ.AI

This comparison breaks down where Gong, Chorus, and Clari genuinely excel, including enterprise forecasting, conversation analysis at scale, and integrated revenue operations

Conversation Intelligence | Traq.ai - published by TRAQ.AI

Sales Forecasting Concept

The process of predicting sales outcomes, which the site argues is traditionally built on rep optimism and guesswork but can be improved using conversation intelligence data.

Improved Forecasting Accuracy: With TRAQ, The Rector Group saw a significant improvement in sales forecasting, enabling more accurate and strategic decision-making.

The Rector Group Boost Sales With TRAQ - published by TRAQ.AI

Sales managers build forecasts on rep optimism and diagnose stalled deals by guessing. Conversation intelligence changes this by capturing what actually happens in buyer conversations.

Sales Enablement | Traq.ai - published by TRAQ.AI

Risk-signal flagging Methodology

A TRAQ capability that detects and flags at-risk deals based on what is actually said in calls, before deals go dark, rather than relying on manually updated CRM pipeline stages.

Risk signals get flagged while the deal is still alive, not after it’s lost.

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

Diagnose why deals stall by identifying conversation patterns that precede every stall

How Can Sales Managers Leverage Conversation Intelligence Data? - published by TRAQ.AI

Most “at risk” deals were never marked at risk in the CRM. TRAQ listens to what was actually said, not what got typed into a pipeline stage after the fact.

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

Buyer concerns that signal deal risk

How Can Sales Managers Leverage Conversation Intelligence Data? - published by TRAQ.AI

Scorecards ProprietaryTerm

Custom coaching scorecards in TRAQ built around a company's own playbook and methodology, used for AI-graded call reviews with manager approval workflows.

Every rep and account manager gets an ongoing scorecard from real conversations, so coaching needs show up early.

TRAQ Pricing - published by TRAQ.AI

Custom scorecards built around your own playbook and methodology.

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

AI-graded call reviews with manager approval workflows

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

Call Centers Use Case Concept

TRAQ's solution tailored for call centers to analyze 100% of calls for script compliance, coaching, and training at scale, as opposed to manual spot-checking.

Call Centers Optimize script consistency.

Why Us - published by TRAQ.AI

Your floor makes thousands of calls a day. You're coaching almost none of them, and script compliance is anyone's guess.

Your Call Center Managers Are Coaching Blind On 99% Of Calls. - published by TRAQ.AI

32% faster ramp time for new reps 41% lift in script compliance scores 28% lift in close rate within 90 days

Your Call Center Managers Are Coaching Blind On 99% Of Calls. - published by TRAQ.AI

AI Note Taking Service

A TRAQ feature that automatically takes notes during calls and imports them into the CRM, freeing up an average of 8-12 hours of admin time per week for sales teams.

TRAQ takes notes for you during the call so you can keep your undivided attention on the buyer. Then, notes are imported into your CRM, freeing up an average of 8-12 hours of admin time per week for sales.

How Traq Works - published by TRAQ.AI

TRAQ takes notes for you during each call, so you can give undivided attention to the claim itself.

Streamline Your Insurance Claims Processing - published by TRAQ.AI

freeing up an average of 8-12 hours of admin time each week

Streamline Your Insurance Claims Processing - published by TRAQ.AI

Blas Giffuni Person

An internationally recognized SEO expert and speaker, owner of the BlasGiffuni.com agency, who uses TRAQ to record client calls, avoid note-taking distractions, and rely on AI-generated summaries and insights.

Also known as: BlasGiffuni.com

Blas Giffuni – the individual – is an internationally recognized SEO expert and speaker who has been practicing, researching, and guiding companies on Go-to-Market strategies, SEO and International SEO since 2006, optimizing over 2,000 multilingual websites in 60+ markets and 20+ languages.

Customer Spotlight: Digital Agency Uses TRAQ For More Than Sales - published by TRAQ.AI

Blas Giffuni started with just offering SEO but expanded their services based on client needs and feedback.

Using Conversation Intelligence To Revolutionize Digital Marketing Strategies | Traq.ai - published by TRAQ.AI

I’ve noticed how AI is everywhere. But only Traq is using AI to understand conversations.

Customer Spotlight: Digital Agency Uses TRAQ For More Than Sales - published by TRAQ.AI

Based in South Florida, the BlasGiffuni.com digital marketing agency provides comprehensive SEO consulting and related marketing services, with a growing team of designers, developers, and content specialists serving customers nationwide and Latam.

Customer Spotlight: Digital Agency Uses TRAQ For More Than Sales - published by TRAQ.AI

Gartner Digital Markets Organization

The world's largest platform for finding software and services, encompassing Capterra, GetApp, Software Advice, and UpCity, which awarded TRAQ multiple recognitions in 2024.

Gartner Digital Markets is the world’s largest platform for finding software and services.

Kicking Off 2025: TRAQ Wraps Up 2024 With Prestigious Recognitions From Gartner Digital Markets In 2024 - published by TRAQ.AI

we are thrilled to share that Traq.ai has earned multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp .

Kicking Off 2025: TRAQ Wraps Up 2024 With Prestigious Recognitions From Gartner Digital Markets In 2024 - published by TRAQ.AI

AI for Sales Concept

The application of artificial intelligence to sales processes, which TRAQ positions as solving sales teams' biggest challenges, boosting productivity, and making CRMs more powerful when integrated.

CRMs are essential to businesses today. AI for Sales, is now growing in popularity to become just as important to sales teams. And when you integrate AI for Sales into your CRM, you make it more powerful.

Productivity | Traq.ai - published by TRAQ.AI

Zoho SoftwareProduct

A CRM platform that TRAQ natively integrates with for moving conversation data.

TRAQ perfectly compliments and integrates with leading CRMs like HubSpot, Salesforce, and Zoho (with more being added frequently).

FAQ - published by TRAQ.AI

Native integrations with Salesforce, HubSpot, Zoho, and more

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Call Recap ProprietaryTerm

A TRAQ feature that summarizes highlights of a previous conversation with a buyer to help reps prepare for the next call in 5 minutes or less.

A Call Recap to catch up on hour-long conversations in minutes

FAQ - published by TRAQ.AI

Want to prepare for the next call? Check out the Call Recap for all the highlights of your last conversation with the buyer.

Note-taking App With AI Analysis - published by TRAQ.AI

Call Recording & Transcription Service

TRAQ's core capability of automatically recording and transcribing calls, video meetings, and emails across an entire team without manual logging.

TRAQ automatically records and transcribes calls, video meetings, and emails across your entire team, no manual logging required.

Product - published by TRAQ.AI

Automatically record, transcribe, take notes during each sales call.

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

Individual Plan Service

A paid TRAQ subscription tier for consultants/entrepreneurs offering 25 hours of transcription and AI per month for 1 user, priced at $24/user during the promotion.

25 hours of conversation time transcribed and analyzed every month, covering sales calls, check-ins, and account reviews.

TRAQ Pricing - published by TRAQ.AI

Individual Consultants/Entrepreneurs $24 per user (was $30) Transcription+AI: 25 Hours Users: 1 Live Helpdesk: NO Live Tutorials: NO

Free To Paid - published by TRAQ.AI

Professional Plan Service

TRAQ's team-oriented paid plan offering 50 hours of transcription and AI, support for 1-500 users, Live Helpdesk, and Live Tutorials, priced at $48/user during the promotion.

No usage caps. Every sales call and client conversation gets captured and analyzed, not just a sample.

TRAQ Pricing - published by TRAQ.AI

Professional Team $48 per user (was $60) Transcription+AI: 50 Hours Users: 1-500 Live Helpdesk: YES Live Tutorials: YES

Free To Paid - published by TRAQ.AI

Pete Rice Person

Chief Technology Officer of TRAQ, responsible for designing the company's AI engine and platform; previously co-founded technology firm Webtego, Inc.

At TRAQ, Peter works behind the scenes designing a world-class AI engine and building a robust platform that will support our customers’ needs for years to come.

Why TRAQ? - published by TRAQ.AI

Peter Rice has a passion for finding elegant solutions to complex problems. At TRAQ, Peter works behind the scenes designing a world-class AI engine and building a robust platform that will support our customers’ needs for years to come.

About Us - published by TRAQ.AI

Dialpad SoftwareProduct

A call center/communications platform that TRAQ integrates with.

VoIP & Dialers Dialpad RingCentral Ricochet360 Nerdphone Ooma

Product - published by TRAQ.AI

TRAQ integrates with 3CX, Talkdesk, RingCentral, Dialpad and many more.

Your Call Center Managers Are Coaching Blind On 99% Of Calls. - published by TRAQ.AI

B2B Insurance Use Case Concept

A TRAQ use case tailored to the insurance industry, applying AI-powered call analysis to agency sales and claims calls to provide insight and action items.

B2B Insurance Empower your insurance business

Why Us - published by TRAQ.AI

TRAQ is an artificial intelligence platform that acts as an extension of your agency's sales and claims teams – analyzing each call that is placed to provide illuminating insight and tangible action items.

Insurance Industry - published by TRAQ.AI

RevOps Use Case Concept

TRAQ's application for Revenue Operations, delivering accurate forecasting, productivity gains (saving 8-12 hours per week), and higher win rates.

RevOps Optimize sales and revenue.

Why Us - published by TRAQ.AI

TRAQ’s ability to take notes for sales reps saves an average of 8-12 hours per week which would normally be spent logging notes in a CRM.

Use Cases - published by TRAQ.AI

Free Plan Service

TRAQ's free subscription tier offering 5 hours of transcription and AI per month for 1 user, with no Live Helpdesk or Live Tutorials.

Also known as: Free Monthly Plan

Free Light users $0 per user Transcription+AI: 5 Hours Users: 1 Live Helpdesk: NO Live Tutorials: NO

Free To Paid - published by TRAQ.AI

Our Free Monthly Plan gives you 5 hours of effortless meeting notes and dozens of insights to win more deals. No credit card required.

Recruiting - published by TRAQ.AI

Instant Summaries Service

A TRAQ feature that generates a summary of the call transcript with key takeaways after every meeting, helping leaders quickly catch up on claim or deal status.

After your meeting, TRAQ generates a summary of the transcript. This makes it easy to prep for future calls and gives leaders the ability to catch up quickly on the status of each sale.

How Traq Works - published by TRAQ.AI

After every meeting, TRAQ generates a summary of the transcript with key takeaways – making it easy to prepare for future calls and giving leaders the ability to catch up quickly on the status of each claim being processed.

Streamline Your Insurance Claims Processing - published by TRAQ.AI

TRAQ Corporation Organization

The legal entity operating the TRAQ Services, with whom users' Terms of Service agreement is made.

TRAQ Corporation (“us”, “we”, or “our”) is pleased to provide you with access to our Services.

Privacy Policy - published by TRAQ.AI

Your agreement is with TRAQ Corporation.

Terms Of Service - published by TRAQ.AI

Happy Ears Concept

A forecast failure mode where reps hear what they want to hear, turning a lukewarm buyer response into an inflated close probability in the CRM.

But that same optimism creates what sales leaders call “happy ears.” The buyer says “this looks interesting,” and the rep hears “we’re ready to buy.

How To Improve Sales Forecast Accuracy (Without The Guesswork) - published by TRAQ.AI

Happy ears. Reps hear what they want to hear. A polite “this looks interesting” becomes a 75% close probability in the CRM.

How To Improve Sales Forecast Accuracy: Stop Guessing, Start Listening To Your Customer Conversations - published by TRAQ.AI

35% Selling Time Statistic Metric

A statistic cited showing sales professionals spend only about 35% of their time actually selling, with the rest on research or admin work.

The average salesperson spends something like 30%-35% of their time actually selling, and the rest of the time they are doing either research or admin work.

AI In Sales: Actually Useful CRMs - published by TRAQ.AI

According to the most recent stats available, sales professionals spend 35% of their time selling and 65% on everything else, but not selling.

Choose AI For Sales Productivity - published by TRAQ.AI

B2B Insurance Concept

A named industry vertical served by Traq.ai, with messaging about empowering insurance businesses and recording sales conversations as a tool for insurance sales teams.

B2B Insurance Empower your insurance business

Level Up Your Insurance Game: Why Recording Sales Conversations Is Your Secret Weapon - published by TRAQ.AI

Active Listening Concept

A sales technique emphasized on the site where salespeople ask open-ended questions and genuinely engage with buyers instead of focusing on pitch perfection, to build trust and uncover needs.

To sell more, begin by listening better. Ask open-ended questions and show a genuine interest in what your buyer is saying.

Call Recording For Sales Conversations - published by TRAQ.AI

research shows that people remember an alarmingly small percentage of what they hear— only about 10%

Freeing Up Your Sales Team For Selling - published by TRAQ.AI

The AI for Sales Podcast Event

A podcast featuring a conversation between TRAQ CEO Adam Rubenstein and host Chad Burmeister about AI's role in improving sales closing chances.

An energizing conversation about improving your chances of winning the deal – with AI.Featuring Adam Rubenstein, TRAQ CEO, and Chad Burmeister from The AI for Sales podcast.

TRAQ CEO Interviewed On 'The AI For Sales' Podcast - published by TRAQ.AI

MEDDPICC Methodology

A sales qualification methodology mentioned as an example of generic outside training frameworks that give reps a repeatable structure but require reinforcement to stick.

TRAQ aligns to frameworks like MEDDPICC, BANT, Challenger, SPIN, or Sandler, and adapts to custom internal processes.

How To Build A Scalable, Personalized Sales Coaching System With Conversation Intelligence - published by TRAQ.AI

MEDDPICC, BANT, SPIN, Challenger, Sandler. These methodologies exist because they work. They give your team a repeatable structure for qualifying, discovering, and closing.

Are You Training Reps On How To Sell, Or On How Your Best Reps Actually Sell? - published by TRAQ.AI

Challenger Sale Methodology

A sales methodology referenced as an example of training that teaches reframes, but which reps often fail to apply consistently without reinforcement.

TRAQ aligns to frameworks like MEDDPICC, BANT, Challenger, SPIN, or Sandler, and adapts to custom internal processes.

How To Build A Scalable, Personalized Sales Coaching System With Conversation Intelligence - published by TRAQ.AI

A rep can leave a Challenger training knowing exactly what a reframe is supposed to sound like. Then they get on a call, a buyer pushes back, and they default to whatever felt natural before the training.

Are You Training Reps On How To Sell, Or On How Your Best Reps Actually Sell? - published by TRAQ.AI

SPIN Selling Methodology

A book by Neil Rackham recommended during the podcast as a resource for learning proven sales methodologies.

TRAQ aligns to frameworks like MEDDPICC, BANT, Challenger, SPIN, or Sandler, and adapts to custom internal processes.

How To Build A Scalable, Personalized Sales Coaching System With Conversation Intelligence - published by TRAQ.AI

Listen to the podcast episode to hear why “ Spin Selling” by Neil Rackham is such a great resource, and what some of Adam’s other favorites are.

TRAQ CEO Interviewed On 'The Sales Lab' Podcast Part 3 - published by TRAQ.AI

Performance Improvement Plan (PIP) Concept

A traditional last-resort program for underperforming salespeople that often fails due to lack of clear guidance, which TRAQ's coaching technology aims to make effective.

Also known as: Performance Improvement Plan (PIP) Coaching

Performance Improvement Plans (PIPs) are often seen as the last resort for underperforming salespeople. However, these plans frequently fail because they lack clear guidance and actionable steps for improvement.

Revolutionizing Sales Conversations With AI - published by TRAQ.AI

Revolutionizing Sales Performance: How TRAQ’s Coaching Makes PIPs Effective

Sales Management | Traq.ai - published by TRAQ.AI

RevOps (Revenue Operations) Concept

A function/team focus area that TRAQ serves, aimed at optimizing sales and revenue, including unlocking conversation intelligence data for technical teams.

Also known as: RevOps, RevOps (Revenue Operations) use case

TRAQ applies a scientific, systematic approach to improve pipeline and forecast accuracy.

RevOps - published by TRAQ.AI

ROI / Payback Period metric Metric

TRAQ's claimed return-on-investment figures showing time saved per rep and adoption statistics used to demonstrate business value.

5-7 hrs saved per rep, per week

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

350+ sales organizations rely on TRAQ

Conversation Intelligence Software For Sales And Customer Success Teams - published by TRAQ.AI

Da Vinci™ AI ProprietaryTerm

TRAQ's proprietary AI engine that transcribes, summarizes, analyzes, and scores each recorded sales call.

Also known as: Traq AI Analysis

Then it runs the conversation through our Da Vinci™ AI, where we transcribe, summarize, analyze and score the call, providing the insights and information your sales team needs to win more business.

FAQ - published by TRAQ.AI

TRAQ’s proprietary Artificial Intelligence engine analyzes sales conversations and transforms them into data that tells a story.

Traq AI Analysis - published by TRAQ.AI

Prepare sales forecasts with unprecedented accuracy

Traq AI Analysis - published by TRAQ.AI

Two-Way CRM Sync ProprietaryTerm

Integration feature that keeps CRM records updated automatically in both directions, logging calls, notes, summaries, and deal fields without manual entry.

Keep your CRM as the single source of truth—without the manual data entry that kills selling time.

Integrations & Automation - published by TRAQ.AI

Notes, next steps and deal fields write back to your CRM in real time—two-way, so nothing slips through the cracks.

Integrations & Automation - published by TRAQ.AI

Chrome Extension SoftwareProduct

A TRAQ browser extension that enables one-click call and meeting recording directly from any browser tab.

Install TRAQ right in your browser and start capturing calls and meetings without ever leaving your workflow.

Integrations & Automation - published by TRAQ.AI

One-click recording from any browser tab

Integrations & Automation - published by TRAQ.AI

Two-party consent law Regulation

State-level laws requiring that all parties on a call give consent before being recorded; 14 US states have such laws.

States that require two-party consent (sometimes referred to as “all-party consent”) for legal call recording necessitate that the other person on the line is given the opportunity to either agree or decline to be recorded before a conversation occurs.

Call Recording Best Practices And Guidelines - published by TRAQ.AI

Currently, there are 14 states in the union that have two-party call recording consent laws on the books.

Call Recording Best Practices And Guidelines - published by TRAQ.AI

6% Coaching Visibility Statistic Metric

A statistic cited by TRAQ showing that sales managers typically only hear about 6% of their team's calls, leaving most coaching based on guesswork.

Sales managers only hear about 6% of their team’s calls. They’re coaching on gut feel, and it shows in plateaued results.

Coaching From 6% Of The Picture - published by TRAQ.AI

The math is brutal: Marcus is hearing less than 6% of what his team actually says to buyers.

Coaching From 6% Of The Picture - published by TRAQ.AI

Cold Calling Concept

A sales outreach method the site argues is not dead but requires purpose and value for the customer rather than generic pitches to be effective.

The death of cold calling has been greatly exaggerated.

Overcome Cold Calling Reluctance - published by TRAQ.AI

The best and most successful cold calls have clear purpose, are focused on value for the customer (vs the seller) and are designed to be helpful.

Overcome Cold Calling Reluctance - published by TRAQ.AI

Become a Better Sales Coach Whitepaper ProprietaryTerm

A downloadable TRAQ whitepaper offering a sales coaching method for remote sales call coaching to help diagnose skill gaps and onboard team members faster.

With high-impact remote sales call coaching, you can: Quickly diagnose skill gaps Onboard team members faster Become a highly effective coach

Become A Better Sales Coach Whitepaper - published by TRAQ.AI

It’s your essential sales coaching method for the digital age.

Become A Better Sales Coach Whitepaper - published by TRAQ.AI

Headset / Audio Equipment Recommendations Concept

Guidance on the site about using external microphones and headsets (e.g., Logitech H570E, Sennheiser ADAPT 165EPOS) to improve audio quality for sales calls and accurate transcription.

Whether or not you’re using TRAQ to record and transcribe conversations—but especially if you are—a desktop PC or laptop’s standard input/output settings simply aren’t cutting it.

Do I Need A Headset For Sales Calls? - published by TRAQ.AI

Logitech is a popular brand of computer peripherals, and the Logitech H570E Headset is highly rated.

Do I Need A Headset For Sales Calls? - published by TRAQ.AI

The Missing Middle ProprietaryTerm

A term coined by Adam Rubenstein for the unmeasured layer of sales execution—how well reps actually sell during conversations—that lies between activity metrics and outcome metrics.

Adam Rubenstein, CEO of TRAQ, calls this “the missing middle.” Two reps can both log ten discovery calls, but only one may have actually done discovery.

The Missing Middle Of Sales Management - published by TRAQ.AI

Sales execution is the missing layer. It lives inside the conversation itself: the questions asked, objections handled, buying signals recognized, and whether the deal actually moved forward.

The Missing Middle Of Sales Management - published by TRAQ.AI

AI for Sales Integration Service

An integration connecting an AI for Sales platform directly with a CRM to reduce manual processes, surface buyer insights, and increase adoption of AI tools.

An AI for Sales Integration further reduces the need for manual processes by connecting your CRM directly with your AI for Sales platform.

Boost Your CRM With An AI For Sales Integration - published by TRAQ.AI

Effortless meeting notes so you can devote buyers your full attention during a call; AI-powered capture of all buyer questions, concerns, and opportunities so your follow-up is always on point; Automated engagement scores so you can see if your communication is moving the needle or falling short; The convenience of an automatic link to your CRM.

Boost Your CRM With An AI For Sales Integration - published by TRAQ.AI

Buy vs. Build (sales intelligence) Concept

A decision framework discussed by Traq.ai arguing that buying a sales intelligence platform is generally better than building one in-house, due to hidden complexity, maintenance costs, and opportunity cost.

This article breaks down 15 reasons why buying sales intelligence beats building it, and why for most teams, it’s not even a close call.

Why Buying Sales Intelligence Beats Building It - published by TRAQ.AI

Opportunity cost is the quiet killer. Every hour spent building a sales intelligence tool is an hour not spent on the product, customers, and priorities that actually define your business.

Why Buying Sales Intelligence Beats Building It - published by TRAQ.AI

Insurance Claims Processing Service

A TRAQ offering that applies AI-powered call analysis specifically to claims management, recording, transcribing, and analyzing calls between insured parties, adjusters, and agents to reduce fraud and errors.

Streamline your insurance claims processing with AI-powered call analysis specifically for claims management.

Streamline Your Insurance Claims Processing - published by TRAQ.AI

TRAQ can record, transcribe and analyze calls between the insured, the insurance company, other adjusters, the agent and the claims call center – reducing the chance of errors and saving countless hours.

Streamline Your Insurance Claims Processing - published by TRAQ.AI

Insurance Fraud Detection Concept

TRAQ's capability to detect potential fraudulent intent in insurance claims calls by analyzing conversations and alerting teams to red flags.

Did you know that insurance fraud costs American consumers over $308.6 billion every year, and occurs in about 10% of property-casualty insurance losses?

Streamline Your Insurance Claims Processing - published by TRAQ.AI

Receive alerts when the system identifies potential fraudulent intent.

Streamline Your Insurance Claims Processing - published by TRAQ.AI

Field Rep Recording Technology Service

TRAQ's recording solution built for field sales reps, capturing client interactions automatically and transforming them into structured, searchable data without requiring manual note-taking.

Modern platforms don’t just record conversations – they transform them into structured, searchable data.

Empowering Field Reps With Recording Technology: Driving Efficiency In The Mobile Office - published by TRAQ.AI

Our recording solutions integrate seamlessly into the field rep workflow, automatically generating the documentation, insights, and coaching opportunities that drive performance.

Empowering Field Reps With Recording Technology: Driving Efficiency In The Mobile Office - published by TRAQ.AI

Field Productivity Gains Metric

Reported client results from using TRAQ's recording technology in field sales, including time saved on administrative work and increased face time with clients.

2-3 hours saved daily on administrative work

Empowering Field Reps With Recording Technology: Driving Efficiency In The Mobile Office - published by TRAQ.AI

27% increase in face time with

Empowering Field Reps With Recording Technology: Driving Efficiency In The Mobile Office - published by TRAQ.AI

Ari Rubenstein Person

A 25-year feature film industry veteran, director, producer, and visual effects supervisor who used TRAQ to manage a 60-person remote film crew across 15 countries.

This 25-year feature film industry veteran acts as a director, producer, and visual effects supervisor.

3 Tips For Teams That Are New At Working Remotely - published by TRAQ.AI

I'm working with sixty people, and no one knows what takes place in every conversation, so I have to be able to quickly pull up my documentation to clarify things and share them with the team.

3 Tips For Teams That Are New At Working Remotely - published by TRAQ.AI

Individual Coaching Profile ProprietaryTerm

A TRAQ feature that builds a living, continuously updated view of each sales rep's strengths, weaknesses, and habitual behaviors based on analysis of their full body of calls.

That data becomes the foundation of an individual coaching profile: a living view of each rep’s development areas, updated continuously with every new conversation.

How To Build A Scalable, Personalized Sales Coaching System With Conversation Intelligence - published by TRAQ.AI

Build individual coaching profiles by analyzing patterns across each rep’s full body of calls. TRAQ surfaces recurring strengths, weaknesses, and habitual behaviors that become the foundation for targeted development plans.

How To Build A Scalable, Personalized Sales Coaching System With Conversation Intelligence - published by TRAQ.AI

Single Source of All Truth Concept

TRAQ's concept that the sales conversation itself—captured as audio and transcription—contains all the critical information about a deal, including prospect priorities, pain points, budget, and competitor insights.

The sales conversation is the Single Source of all Truth because it includes all the information available, directly from the decision-makers.

The Sales Conversation Is The Single Source Of All Truth - published by TRAQ.AI

Everything in the conversation isn’t important – but everything important is in the conversation.

The Sales Conversation Is The Single Source Of All Truth - published by TRAQ.AI

Model Context Protocol (MCP) Standard

An open standard that lets AI assistants like ChatGPT or Claude pull directly from TRAQ's analyzed conversation data without anyone needing to log into TRAQ.

The fix is an MCP (Model Context Protocol), an open standard that lets AI assistants like ChatGPT or Claude pull directly from TRAQ’s analyzed conversation data, without anyone opening TRAQ at all.

Your Conversations Shouldn't Live In An Application - published by TRAQ.AI

TRAQ’s MCP exposes analyzed intelligence, already scored against your sales methodology, your definition of good, your required questions.

Your Conversations Shouldn't Live In An Application - published by TRAQ.AI

Deal Progression Intelligence Concept

A TRAQ capability that helps managers understand why a deal stalled and what specific actions are most likely to move it forward.

Also known as: Deal Risk Detection

TRAQ helps you understand why it stalled and what specific actions are most likely to get it moving again.

Best Alternatives To Gong, Chorus, And Other Sales Platforms To Consider In 2026 - published by TRAQ.AI

Deal Risk Detection Software: How to Catch a Slipping Deal Before It’s Gone

Mastering The Art Of Guiding Buyers Along The Sales Journey - published by TRAQ.AI

One of TRAQ’s most practical strengths is deal progression intelligence.

Best Alternatives To Gong, Chorus, And Other Sales Platforms To Consider In 2026 - published by TRAQ.AI

Granola SoftwareProduct

A general-purpose AI notepad that turns meetings into shareable notes, joining virtual and in-person meetings and connecting to productivity and CRM tools; it transcribes meetings then discards the audio, unlike TRAQ.

A fast, general-purpose AI notepad that turns meetings into clean, shareable notes. It joins virtual and in-person meetings, organizes notes by template, and connects with common productivity and CRM tools — a solid choice for general meeting documentation across any team, not just sales.

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

No — transcribes, then discards audio

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

Multi-Conversation Profiling (MCP) ProprietaryTerm

TRAQ's technology that connects signals across every call tied to an account, flags deal risk, tracks stakeholder sentiment shifts, and surfaces renewal/expansion signals before they hit the CRM.

Yes — powered by TRAQ's MCP (Multi-Conversation Profiling):

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

Connects signals across every call tied to an account, not just one conversation

Is Granola A Good Choice For Your Business Performance? - published by TRAQ.AI

Sales Enablement Concept

The practice of defining, connecting, and measuring the processes behind sales calls, often criticized on the site as cumbersome, costly, and focused on 'what' rather than 'why'.

The promise of sales enablement has been focused on defining, connecting, and measuring the interrelated processes that make these calls tick.

Analyzing Sales Dialogue – Where Sales Enablement Is Headed - published by TRAQ.AI

Even so, sales leaders often confide that pursuing sales enablement is a massive and costly effort.

Analyzing Sales Dialogue – Where Sales Enablement Is Headed - published by TRAQ.AI

Time-to-First-Insight Metric

An ROI timeline measuring how quickly a conversation intelligence platform begins delivering useful insights after adoption; TRAQ claims to deliver insights from the first recorded call versus an industry average of 30-90 days.

TRAQ delivers insights from your first recorded call. Click a button, connect your calendar, and the AI starts identifying coaching moments immediately. No training period. No waiting for data accumulation. No implementation project.

What ROI Should You Expect From Conversation Intelligence Software? - published by TRAQ.AI

Industry average for conversation intelligence platforms: 30 to 90 days.

What ROI Should You Expect From Conversation Intelligence Software? - published by TRAQ.AI

Rep Productivity Recovery Metric

An ROI metric measuring time reps save on post-call administrative tasks like CRM updates and follow-up notes due to TRAQ automation.

Average reps spend 2 to 3 hours daily on post-call admin: updating CRM fields, writing follow-up notes, remembering action items, logging next steps.

What ROI Should You Expect From Conversation Intelligence Software? - published by TRAQ.AI

TRAQ saves 5 to 7 hours per week on administrative tasks, which translates to roughly 1 to

What ROI Should You Expect From Conversation Intelligence Software? - published by TRAQ.AI

Deal Risk Detection Software Service

A form of conversation intelligence software that surfaces objections and risk signals buried in sales conversations so leaders can catch slipping deals before they are lost.

Deal risk detection software gives sales leaders something they’ve never really had before: a clear, early look at the objections and risks that quietly threaten a deal.

Deal Risk Detection Software:How To Catch A Slipping Deal Before It's Gone - published by TRAQ.AI

Deal risk detection software closes that gap. It’s a form of conversation intelligence software, and you can think of it as pipeline visibility software that finally reaches the part

Deal Risk Detection Software:How To Catch A Slipping Deal Before It's Gone - published by TRAQ.AI

Conversation Coverage Gap Concept

TRAQ's term for the problem where important sales conversations (cell calls, in-person meetings, trade shows) never get captured by typical sales technology that only records scheduled web meetings.

That is the conversation coverage gap.

Some Of Your Most Important Sales Conversations Never Make It Into Your Tech Stack - published by TRAQ.AI

If your conversation intelligence platform sees the scheduled web conference but misses the cell phone call, the customer visit, the lunch meeting, and the trade show disc

Some Of Your Most Important Sales Conversations Never Make It Into Your Tech Stack - published by TRAQ.AI

Forgetting Curve Concept

A learning science concept cited by TRAQ showing reps forget most training content (84% within 90 days) without reinforcement, which TRAQ addresses via real call coaching.

Reps forget 84% of training content within 90 days unless something keeps the learning alive in their daily workflow.

Are You Training Reps On How To Sell, Or On How Your Best Reps Actually Sell? - published by TRAQ.AI

Reps forget roughly 70% of what they learned within 24 hours of a training session. Half of it is gone within about five weeks.

Are You Training Reps On How To Sell, Or On How Your Best Reps Actually Sell? - published by TRAQ.AI

Custom Analysis Builder SoftwareProduct

A TRAQ feature letting teams define their own scoring framework and criteria for what 'good' looks like, rather than using an off-the-shelf scoring model.

With TRAQ’s custom analysis builder, you define what good looks like for your team, your market, and your methodology.

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Custom discovery call quality rubrics built around how your team actually sells

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Lamatic Organization

A customer of TRAQ that provides a managed platform for deploying and managing AI-powered applications, and uses TRAQ to capture customer needs more accurately during discovery calls.

Lamatic provides a managed platform for deploying and managing AI-powered applications across organizations.

Capture Customer Needs More Accurately And Deliver The Right Solutions | Traq.ai - published by TRAQ.AI

Before using TRAQ, Lamatic was manually taking notes during their discovery calls with potential customers. This process was time-consuming and often led to missed or inaccurate information. With TRAQ, Lamatic is now able to capture customer insights in real-time without the need for manual note-taking.

Capture Customer Needs More Accurately And Deliver The Right Solutions | Traq.ai - published by TRAQ.AI

Direct Connection Organization

An advertising and marketing firm focused on the property and casualty insurance industry that represents insurance wholesalers, carriers, and insured tech entities, and uses TRAQ on every customer call.

Direct Connection is an advertising and marketing firm that focuses on the property and casualty insurance industry.

Improve Sales & Account Management And Delight Your Customers | Traq.ai - published by TRAQ.AI

The company has been in the insurance industry for over 40 years, with a focus on sales development and bringing in new business.

Improve Sales & Account Management And Delight Your Customers | Traq.ai - published by TRAQ.AI

AI Sales Productivity Webinar Event

A 30-minute live webinar hosted by TRAQ teaching how to use AI to analyze sales conversations, coach teams, and boost team performance by 50%.

Join us for a 30-minute live webinar on how to turn your sales process into a coachable, repeatable, and scalable system — powered by AI.

AI Sales Productivity: Boost Team Performance By 50% Using AI - published by TRAQ.AI

60% of sales teams will miss their target this year. Not because they don’t have a methodology, but because they lack a system .

AI Sales Productivity: Boost Team Performance By 50% Using AI - published by TRAQ.AI

AI annotations (Action, Feature Request, Opportunity, Risk, Topic) Taxonomy

TRAQ's categorization system that automatically tags calls with Action items, Feature Requests, Opportunities, Risks, and Topics for structured analysis.

AI annotations of each Action, Feature Request, Opportunity, Risk, and Topic

FAQ - published by TRAQ.AI

Calendar Integration Service

A TRAQ feature that syncs with Google Calendar and Microsoft Outlook to automatically capture and analyze every call and meeting.

Syncs with Google Calendar and Microsoft Outlook to capture and analyze every call and meeting automatically.

TRAQ Pricing - published by TRAQ.AI

Action Items & Follow-up Communication Service

A TRAQ feature that drafts a personalized follow-up email after every call, ready for reps and account managers to send.

TRAQ drafts a personalized follow-up email after every call, ready for reps and account managers to send.

TRAQ Pricing - published by TRAQ.AI

Team Benchmarking Concept

A Professional-plan feature that lets teams see how each member stacks up against peers on key metrics using fair, volume-normalized comparisons.

See how each team member stacks up against peers on the metrics that matter, with fair, volume-normalized comparisons.

TRAQ Pricing - published by TRAQ.AI

Role-Based Access and Permissions Concept

A TRAQ access-control feature controlling what reps, managers, and executives can see within the platform.

Control who sees what: reps see their own calls, managers see their team, executives see the full picture.

TRAQ Pricing - published by TRAQ.AI

Deal & Revenue Insights Concept

A TRAQ capability providing real-time deal risk signals, pipeline visibility, and forecasting insight built directly from what is said on calls.

Real-time deal risk signals, pipeline visibility, and forecasting insight built directly from what’s said on the call.

Product - published by TRAQ.AI

Coaching & Training Concept

A TRAQ capability consisting of scorecards, guided playbooks, and structured coaching workflows that turn every call into a rep development opportunity.

Scorecards, guided playbooks, and structured coaching workflows that turn every call into a rep development opportunity.

Product - published by TRAQ.AI

Enterprise Plan Service

TRAQ's top pricing tier at $99/user/month for unlimited users, including everything in Professional plus additional enterprise features.

Unlimited Users $99 /user/month

TRAQ Pricing - published by TRAQ.AI

MotionPoint Organization

A localization company co-founded by Adam Rubenstein, where he served as a sales leader and first identified the lack of data on team conversations that led to the idea for TRAQ.

Also known as: Traq365, MotionPoint Corp.

Adam co-founded a localization company, MotionPoint.

TRAQ CEO Interviewed On 'The AI For Sales' Podcast - published by TRAQ.AI

After decades as a sales leader, facing the same challenge over and over again, Adam founded Traq365 (now TRAQ) to solve that problem.

TRAQ CEO Interviewed On 'The Sales Lab' Podcast - published by TRAQ.AI

Other companies Adam co-founded include MotionPoint Corp., now a leader in website globalization, where Adam achieved $42MM annual revenue (of which $18MM+ recurring).

Why TRAQ? - published by TRAQ.AI

Win Rate Increase Metric

A statistic cited by TRAQ showing the increase in win rate achieved by customers using the platform.

28% Increase in win rate

Product - published by TRAQ.AI

Time Saved Per Rep Metric

A statistic cited by TRAQ indicating hours saved per sales rep each week through use of the platform.

5–7 hrs Saved per rep, per week

Product - published by TRAQ.AI

Sales Leaders use case Concept

TRAQ's application for sales leaders, providing decisive actionable insights, clear pipeline visibility, and razor-sharp coaching strategies.

Gain unparalleled clarity about your buyers’ behavior. TRAQ picks up the subtle conversational cues that are easy to miss and definitely not being typed in the CRM.

Use Cases - published by TRAQ.AI

Insurance Sales use case Concept

TRAQ's application for B2B insurance sales teams, helping understand client objections, hidden needs, and risk, and matching the right insurance product (property, casualty, life) to clients.

From property, to casualty, to life insurance – conversational analysis will help your sales team know which products are best suited to your clients, and why

Use Cases - published by TRAQ.AI

Highlights ProprietaryTerm

A TRAQ feature allowing users to select specific sections within transcriptions to focus on, which are then displayed within the call and its Call Report.

Select specific sections within transcriptions to focus on; these Highlights are then displayed within the call itself and its Call Report.

Recruiting - published by TRAQ.AI

Call Report ProprietaryTerm

A TRAQ-generated report for each call that displays highlights, summaries, and analysis of the conversation.

these Highlights are then displayed within the call itself and its Call Report.

Recruiting - published by TRAQ.AI

Objective Call Scores Methodology

An objective, unbiased scoring system generated from AI analysis of massive troves of conversation data, used to score calls and enable realistic sales forecasts.

With AI gathering massive troves of data from your conversations, the result is an objective, unbiased system to score your calls.

How Traq Works - published by TRAQ.AI

No-Fuss Transcriptions Service

TRAQ's feature that records and transcribes any online meeting or softphone call, with calendar integrations automatically capturing scheduled Zoom, Teams, and Google Meet calls.

Record and transcribe any online meeting and softphone call at any time. Our handy calendar integrations ensure you capture every scheduled Zoom, Teams, and Google Meet call automatically.

How Traq Works - published by TRAQ.AI

Accurate Forecasting Methodology

A TRAQ capability that makes fact-based revenue projections possible thanks to a complete view of each deal in the sales pipeline, including Opportunity Reports.

Make fact-based revenue projections thanks to a complete view of each deal in the sales pipeline. Run Opportunity Reports

How Traq Works - published by TRAQ.AI

Opportunity Report ProprietaryTerm

A report giving a full view of all open deals including Sale Stage, Call Score, Sentiment Score, and Call Recap.

Also known as: Opportunity Reports

Check out your Opportunity Report, including Sale Stage, Call Score, Sentiment Score, and Call Recap, to find areas that need attention.

Pipeline Visibility Solution - published by TRAQ.AI

Run Opportunity Reports to quickly see the status of every account and intervene where needed.

Insurance Industry - published by TRAQ.AI

Feed the Beast ProprietaryTerm

TRAQ's internal term for the process of users providing data and input to help train and improve the company's AI algorithms.

At Traq, we call that “feeding the beast”. Artificial intelligence gets more powerful as its data set expands, and its ability to conduct and deliver analysis increases exponentially as it processes more data.

Feed The Beast - published by TRAQ.AI

Superpowered Sales Team Concept

A TRAQ concept describing how insights found and categorized by TRAQ give sales teams enhanced understanding ('x-ray vision, mind-reading powers') of buyers, identifying trends and priorities over time.

The insights found and categorized by TRAQ help you understand your buyers like never before. You'll gain x-ray vision, mind-reading powers, and super speed all at one time.

How Traq Works - published by TRAQ.AI

Call Summaries, Action Items & Next Steps Service

A feature that delivers transcription, notes, and recommended action items instantly after a call.

Receive the transcription, notes, and recommended action items instantly.

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

CRM & Calendar Integration Service

Automatically attaches call recordings and summaries to prospect records in the CRM and syncs with calendars.

Automatically attach call recordings and summaries to prospect records in your CRM.

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

ROI Calculator SoftwareProduct

An interactive tool on TRAQ's site that estimates investment, hours saved, revenue lift, and ROI based on sales team size and call volume.

ROI Calculator # of Sales Reps * # of Weekly Calls * Avg. Annual Revenue * Investment in TRAQ: $ Revenue lift: $ to $ Estimated ROI: X to X

TRAQ The AI Sales Conversation Alternative To Gong.io - published by TRAQ.AI

Learn → Practice → Perform → Coach cycle Methodology

TRAQ's onboarding methodology that moves new hires from learning examples, to AI role-play practice, to real calls, to coaching against the same standards.

Build a repeatable Learn → Practice → Perform → Coach cycle from the conversations your team is already having. New hires learn from proven examples, rehearse the same situations with AI, take real calls, and receive coaching against the same standards they were trained on.

Coaching & Training - published by TRAQ.AI

AI Role-Play Service

A feature letting reps rehearse tough sales conversations with AI-simulated buyer scenarios before facing real prospects.

Let your team rehearse tough conversations with TRAQ before those moments cost you a deal. Managers can use insights from real conversations to identify the exact skill a rep should practice, then reinforce that behavior through targeted AI role-play and instant feedback.

Coaching & Training - published by TRAQ.AI

Insights Report SoftwareProduct

A TRAQ report that surfaces trends by category such as Opportunities, Risk, Actions, Topics, or Feature Requests.

Use the Insights Report to find trends by category: Opportunities, Risk, Actions, Topics, or Feature Requests. See how topics vary over weeks and months or by type of buyer.

Sales Enablement - published by TRAQ.AI

Topics ProprietaryTerm

A TRAQ feature allowing users to track competitors or subjects of interest as trackable topics across conversations.

Adding one or more competitors as Topics keeps you informed and prepared if a prospect comments on a competitive offering.

Sales Enablement - published by TRAQ.AI

Close Rate Metric

A performance metric TRAQ reports improves after 90 days of using its coaching features.

+28% improvement in close rate after 90 days.

Coaching & Training - published by TRAQ.AI

Coaching Plan ProprietaryTerm

A structured coaching session format in TRAQ with behaviors to improve, strengths to reinforce, manager notes, follow-up actions, and measurable outcomes.

TRAQ helps managers turn conversation insights into structured coaching sessions with clear behaviors to improve, strengths to reinforce, manager notes, follow-up actions, and measurable outcomes.

Coaching & Training - published by TRAQ.AI

Deal Insights ProprietaryTerm

A living scorecard for each opportunity showing engagement level, next steps, objections raised, and buying signals detected.

A living scorecard for each opportunity: engagement level, next steps, objections raised, and buying signals detected—so you know exactly where every deal really stands.

Deal & Revenue Insights - published by TRAQ.AI

Revenue Insights ProprietaryTerm

Aggregated trends across a company's entire book of business, including win rates, sales-cycle length, deal velocity, and revenue at risk.

Trends across your entire book of business: win rates, sales-cycle length, deal velocity, and revenue at risk—rolled up so you can spot what’s working and double down.

Deal & Revenue Insights - published by TRAQ.AI

Action Items & Next Steps ProprietaryTerm

Automatic capture of every commitment, follow-up, and open question from a call so next steps don't get missed.

Every commitment, follow-up, and open question is captured automatically—no more deals stalling because a next step slipped through the cracks.

Deal & Revenue Insights - published by TRAQ.AI

Competitive & Risk Signals ProprietaryTerm

Alerts triggered the moment a competitor, budget freeze, or objection surfaces in a call, enabling early intervention on at-risk deals.

Get alerted the moment a competitor, budget freeze, or objection surfaces in a call—so you can intervene while there’s still time to save the deal.

Deal & Revenue Insights - published by TRAQ.AI

Forecast Confidence Concept

The idea that forecasts grounded in conversation data rather than optimistic self-reporting become something leaders can stand behind.

Because insights are grounded in conversation data—not optimistic self-reporting—your forecast becomes something you can actually stand behind.

Deal & Revenue Insights - published by TRAQ.AI

Opportunity Score Metric

A score assigned to each call reflecting the health or likelihood of the deal opportunity.

Every call gets a Call Score, Sentiment Score, and Opportunity Score, so reps and managers know exactly where they stand.

What Is Conversation Intelligence? AI For Sales Calls - published by TRAQ.AI

API, Webhooks & Zapier SoftwareProduct

Open REST API and no-code automation integrations that let TRAQ connect to any tool in a company's stack.

Also known as: Open API, Webhooks and Triggers, Native Integrations

Extend TRAQ to any tool in your stack with a flexible API and no-code automation triggers.

Integrations & Automation - published by TRAQ.AI

Open API for pulling data into any tool on your schedule

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Webhooks for pushing data automatically when something happens

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Native integrations with Salesforce, HubSpot, Zoho, and more

The Builder's Platform: How RevOps And Technical Teams Are Unlocking Conversation Intelligence Data With TRAQ - published by TRAQ.AI

Pipeline Report ProprietaryTerm

A report showing deal amounts and projected close dates of all open opportunities, used to track progress toward quota.

Find out by looking at the Pipeline Report, which includes deal amounts and projected close dates of all your open opportunities.

Pipeline Visibility Solution - published by TRAQ.AI

Conversation Notes ProprietaryTerm

AI-generated notes from a processed sales call that are automatically synced into a major CRM or accessible in the TRAQ account.

After the call is processed with AI, you can find your Conversation Notes in the CRM automatically (if a major CRM) – or simply access your TRAQ account to view.

Note-taking App With AI Analysis - published by TRAQ.AI

Nigel Edelshain Person

Host of the Sales 2.0 interview series who interviewed Adam Rubenstein about AI in sales.

Nigel Edelshain of Sales 2.0 interviews Adam Rubenstein – CEO and Co-Founder of TRAQ – to gain his insights into using AI to boost sales efficiency and performance.

AI In Sales: Actually Useful CRMs - published by TRAQ.AI

Sales 2.0 Event

An interview series examining where the sales profession stands with AI, in which Adam Rubenstein of TRAQ was interviewed as episode number 8.

This is number 8 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession.

AI In Sales: Actually Useful CRMs - published by TRAQ.AI

Call Classification Methodology

TRAQ's method of categorizing each recorded call by type (discovery, demo, renewal, inbound service) so that it can be scored against the behaviors that matter for that call type.

The first thing it does is classify the call. A discovery call, a demo, a renewal conversation, and an inbound service call all get evaluated differently, because what “good” looks like is different for each one.

Coaching From 6% Of The Picture - published by TRAQ.AI

Talk-to-Listen Ratio Metric

One of the scored behaviors TRAQ analyzes in a call, measuring how much the rep talked versus listened.

how discovery questions were asked, how objections were handled, talk-to-listen ratio, whether the rep confirmed next steps, and whether buyer signals were picked up or missed.

Coaching From 6% Of The Picture - published by TRAQ.AI

20% to 30% Quota Attainment Gain Statistic Metric

A reported productivity statistic claiming TRAQ's capabilities contribute to a 20% to 30% gain in quota attainment over time.

These capabilities exponentially improve sales decisions over time, contributing to a real 20% to 30% gain in quota attainment.

Choose AI For Sales Productivity - published by TRAQ.AI

Call Centers Concept

A named industry vertical served by TRAQ, with a focus on optimizing script consistency for call center teams.

Call Centers Optimize script consistency.

Level Up Your Insurance Game: Why Recording Sales Conversations Is Your Secret Weapon - published by TRAQ.AI

Flag function ProprietaryTerm

A TRAQ feature that lets users highlight an important statement or emphatic tone of voice during a recorded call for later review.

you can use the Flag function to highlight an important statement or an emphatic tone of voice.

Call Recording For Sales Conversations - published by TRAQ.AI

Logitech H570E Headset PhysicalProduct

A USB headset recommended on the site for clearer audio on sales calls, featuring a noise-canceling mic, inline controls, and padded headband.

the Logitech H570E Headset is highly rated. The headset connects to your computer’s USB port and features a noise-canceling mic, inline controls (audio controls on the cable), and a padded headband.

Do I Need A Headset For Sales Calls? - published by TRAQ.AI

Sennheiser ADAPT 165EPOS PhysicalProduct

An audio jack wired headset recommended on the site that can connect to computers or mobile devices for improved sales call audio quality.

the ADAPT 165EPOS by Sennheiser wired headset can connect to either computers or mobile devices via an audio jack.

Do I Need A Headset For Sales Calls? - published by TRAQ.AI

Three-layer measurement model (Activity, Sales Execution, Outcomes) Methodology

A framework proposed by Traq.ai for evaluating sales performance across three layers: what was done (activity), how well it was done (sales execution), and what happened as a result (outcomes).

The article makes the case for a three-layer measurement model: Activity: What did we do? Sales execution: How well did we do it? Outcomes: What happened as a result?

The Missing Middle Of Sales Management - published by TRAQ.AI

Discovery Call Scoring Metric

A method used to assess whether genuine discovery is actually happening on a sales call rather than just being logged as having occurred.

Discovery Call Scoring Can Tell Us Whether Discovery Is Really Happening.

The Missing Middle Of Sales Management - published by TRAQ.AI