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Granola vs. TRAQ
Which Conversation Intelligence Platform Fits Your Revenue Team?

Granola has grown into a genuinely capable AI notepad, with real enterprise security features to match. TRAQ was built from day one as a conversation intelligence platform for sales and revenue teams. This is a fact-checked, honest look at where the two actually differ — purpose, architecture, and sales-specific depth — not a scare story about security.

See How They Really CompareWhere TRAQ Goes Deeper

Granola

A fast, general-purpose AI notepad that turns meetings into clean, shareable notes. It joins virtual and in-person meetings, organizes notes by template, and connects with common productivity and CRM tools — a solid choice for general meeting documentation across any team, not just sales.

TRAQ

A conversation intelligence platform built specifically for revenue teams — sales coaching, scorecards, deal-risk insights, and every way to capture a sales conversation, layered on enterprise-grade governance.

1,200+ teams use TRAQ to improve their sales team's performance.

At a Glance

TRAQ vs. Granola
Built for Different Jobs

Granola was designed to help anyone take tidy meeting notes. TRAQ was engineered specifically as a conversation intelligence platform for revenue teams — sales coaching, deal insights, and a real playbook for success — giving RevOps and sales leadership the depth a general-purpose notepad simply isn’t built to deliver.

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Fact-checked comparison

This table reflects publicly available information from both vendors as of September 2026, including Granola’s current Enterprise plan. Feature availability varies by plan tier and changes over time — rows marked confirm scope should be verified directly with the vendor before you rely on them in a security review.

Feature and capability comparison, TRAQ vs. Granola

Capability Granola ★ Built for Revenue Teams TRAQ
Primary purpose General-purpose AI meeting notepad, with a dedicated sales use case Conversation intelligence platform purpose-built for sales & revenue teams
Virtual meeting recording (Zoom, Teams, Meet) Yes Yes — via Meeting Assistant
In-person / face-to-face meeting recording & Desktop Recorder Yes — supported for in-person meetings Yes — dedicated mobile In-Person Recorder plus a Desktop Recorder for on-machine capture
Cell Phone Capture Not a core use case — limited one-on-one dialer support on iOS Yes, integrated with business dialers and cell phone calls
AI coaching, scorecards, role-play & skill development No Yes — and it goes well beyond a single scorecard:
  • Custom scorecards built around your own playbook and methodology.
  • AI-graded call reviews with manager approval workflows
  • Keyword, talk-track, and talk-to-listen ratio tracking
  • Role-play simulations for onboarding and skill practice
  • Rep-level skill progress and coaching trends over time
Deal risk, cross-call & relationship insights (MCP & Cross-Call Analysis) No Yes — powered by TRAQ's MCP (Multi-Conversation Profiling):
  • Connects signals across every call tied to an account, not just one conversation
  • Flags deal risk from stalled momentum, missing next steps, or competitive mentions
  • Tracks stakeholder sentiment shifts across a deal's full conversation history
  • Surfaces renewal and expansion signals before they hit the CRM
Stores meeting recordings after transcription No — transcribes, then discards audio Yes — recordings are retained for coaching, review, and search

Feature details reflect publicly available vendor information as of this writing and are subject to change; always confirm current capabilities directly with each vendor before making a purchasing or compliance decision.

Feature details reflect publicly available vendor information as of this writing and are subject to change; always confirm current capabilities directly with each vendor before making a purchasing or compliance decision.

Product Architecture

How Granola and TRAQ Approach Conversation Data Differently

Both vendors now publish real enterprise security programs. The meaningful difference between them isn’t “secure vs. insecure” — it’s how each platform is architected, and what it’s built to do with a conversation once it’s captured.

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Granola: transcribe, then let go of the audio

Granola captures device audio, transcribes it, and does not retain the raw audio afterward. Its Enterprise plan adds an admin dashboard, domain management, and configurable retention for teams that want tidier meeting notes at scale.

  • Good fit for teams that mainly need well-organized meeting notes
  • Templates, note organization, and sharing built for broad, cross-functional use
  • Granola does not currently publish sales-specific coaching, rep scorecards, or deal-risk analysis as core product capabilities

TRAQ: record, retain, and coach from it

TRAQ captures and retains calls (or imports existing FLAC, WAV, MP3, M4A, or MP4 recordings) so it can power coaching, scorecards, a searchable deal library, and cross-call analysis — trading raw-audio retention for deeper, sales-specific analysis.

  • Purpose-built for sales coaching, deal risk, and pipeline visibility
  • Enterprise controls including SSO, role-based access, and audit logging
  • TRAQ maintains your data for as long as you are a client. You have the option to modify the data retention policy depending on your organization’s requirements.

Why this matters for RevOps

  • If your priority is minimizing stored audio and you don’t need sales-specific coaching, Granola’s current Enterprise tier may already meet your governance bar.
  • If you seek meeting notes, Granola is fine. If you want to know what happened in a call, understand the issues, figure out how to improve team performance, and satisfy clients, TRAQ is the choice.
  • Either way, ask each vendor for current SOC 2 reports, DPAs, and audit-log documentation before rolling a tool out organization-wide — don’t rely on a comparison article alone.

Built for Revenue

Where TRAQ Goes Deeper for Revenue Teams

Granola, even at its Enterprise tier, remains centered on AI-assisted meeting capture, notes, and conversation retrieval. TRAQ extends conversation intelligence further into sales coaching, scorecards, deal analysis, and revenue workflows — the areas that matter most for a revenue team’s day-to-day motion.

Sales coaching & scorecards

Score every rep against your own playbook, run role-play simulations, and flag coaching moments automatically — capabilities Granola does not currently publish as core product features.

Deal risk & pipeline visibility

Surface stalled deals, missing next steps, and competitive mentions across your pipeline — not just a transcript of one call.

Cross-call & relationship intelligence

Connect the dots across every conversation with an account, not just one meeting, to understand stakeholder sentiment over time.

Renewal & expansion signals

Catch churn risk and expansion opportunities inside customer conversations, well before they surface in your CRM.

Native phone & dialer capture

Analyze inbound and outbound phone calls with the same engine used for video meetings — with broader business-phone and dialer integrations than Granola’s current phone-call support.

Purpose-built mobile field recorder

A dedicated in-person recording app, built specifically for reps working trade shows, site visits, and face-to-face pitches.

Sales-workflow CRM integration

Push action items, deal insights, and next steps back into your CRM automatically, with bi-directional sync — not just meeting notes.

Searchable conversation library

Search transcripts, moments, and topics across every call, phone conversation, and in-person meeting in one unified archive.
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Customizable analysis frameworks

No two sales orgs sell the same way. Configure custom scorecards, tagging, and analysis frameworks built around your own playbook, KPIs, and definition of a winning call — not a one-size-fits-all template.
Enterprise Controls

Built to the Standards Your Organization Requires

TRAQ was architected as infrastructure for revenue teams, not a side project for personal notes. The capabilities below are what TRAQ offers today — for exact certification names and audit dates, request current documentation from your TRAQ contact rather than relying on this page alone.

Note: the items below describe capabilities TRAQ offers. “Offers a feature” and “is certified for a standard” are different claims — confirm specifics with your security team.

Compliance program

We can improve this section. We are HIPAA, GDPR, and SOC 2 Compliant.
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Enterprise SSO & SAML

Integrate with your existing identity provider so access follows your company’s provisioning and offboarding policies automatically.

Role-based permissions

Control exactly who can view, share, or export recordings and transcripts, down to the team and territory level.
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Audit trails

Access, share, and export activity is logged, giving RevOps and security teams visibility into who touched what, and when.

Encryption in transit & at rest

Recordings, transcripts, and insights are encrypted in transit and at rest, protecting sensitive customer and deal information at every stage.

Configurable retention & residency

Your retention window and data residency options
Recording Flexibility

Every Conversation Counts — Not Just the Ones on Zoom

Granola now covers virtual and in-person meetings too. What TRAQ adds is unifying virtual, cell phone calls, and in-person capture inside one coaching and deal-insight engine, so every conversation feeds the same sales playbook.

Meeting Assistant

Joins your Zoom, Teams, or Meet calls automatically, capturing audio, video, and screen-share context for AI-powered insights.

In-Person Recorder

Capture face-to-face meetings, trade shows, and on-site conversations from a mobile device, with the same transcription and coaching engine used for calls.

Cell Phone & Dialer Capture

Automatically capture and analyze outbound and inbound calls — including calls made directly from a cell phone — feeding the same insights engine as your video meetings.

All three ways to record are part of one unified platform — one place for transcripts, coaching, deal insights, and CRM sync, no matter how the conversation happened.

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“We had reps using general note-taking apps with zero coaching or pipeline visibility. TRAQ gave us one platform for every call, in person or on video, plus the coaching data our managers actually needed.”

Common Questions

TRAQ vs. Granola: Frequently Asked Questions

Is Granola secure enough for enterprise teams?
Granola’s Enterprise plan includes SSO/SAML, admin controls, and configurable retention — a meaningful upgrade from its early personal-notetaker roots. For teams that mainly need secure meeting notes, Granola’s current governance may well be sufficient. The bigger gap for revenue teams isn’t security — it’s sales-specific depth: coaching, scorecards, deal-risk scoring, and a unified sales intelligence layer across every conversation, which Granola does not currently publish as a core capability.
What security standards does TRAQ meet?

TRAQ offers enterprise SSO, role-based access control, audit logging, and encryption in transit and at rest as part of its Enterprise plan. As with any vendor, confirm current certification names and audit dates directly with TRAQ before finalizing a security review.

Can TRAQ record in-person meetings, not just video calls?
Yes. Granola now supports in-person meetings too, but TRAQ unifies virtual capture (Meeting Assistant), cell phone and dialer capture, and in-person capture (a dedicated mobile recorder plus a Desktop Recorder) inside one platform, so every conversation feeds the same coaching and deal-insight engine — not just a notes app.
Does TRAQ integrate with our CRM?

Yes. Granola now offers CRM integrations too (including HubSpot, Salesforce, Pipedrive, Attio, and Affinity), but TRAQ’s sync is built around sales workflows specifically and is bi-directional — automatically logging call activity, insights, and action items back into your CRM so pipeline data stays accurate without manual entry. Learn more on our Integrations & Automation page.

Is Granola built specifically for sales teams?
Granola now has a dedicated sales use case and CRM integrations, which is a real step forward. But it’s still fundamentally a meeting notetaker rather than a sales coaching or pipeline-analysis platform — it doesn’t include scorecards, role-play, or deal-risk scoring. TRAQ, by contrast, is purpose-built as a conversation intelligence platform for revenue teams, covering coaching, pipeline visibility, and go-to-market insights alongside recording and transcription.
What's the real difference between Granola not storing audio and TRAQ retaining recordings?
This is an architecture tradeoff, not a security flaw on either side. Granola transcribes audio and then discards it, which can appeal to teams that want to minimize stored voice data. TRAQ retains recordings specifically so it can power coaching playback, scorecards, MCP-driven deal-risk analysis, and a searchable call archive over time. Neither approach is inherently more or less secure — choose based on whether your team needs to revisit recorded calls for coaching and analysis, or just the resulting notes.

Your Playbook for Success

See Why Revenue Teams Choose TRAQ's Sales-Specific Depth

Get a personalized walkthrough of TRAQ’s coaching tools, deal insights, enterprise controls, and every way to capture a sales conversation — virtual, in-person, or by phone.

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