Simple, transparent pricing

Win new business.

Keep it.

Getting new customers is hard. Keeping them is harder. TRAQ gives your sales and account management teams the conversation intelligence they need to do both — from the first call to the hundredth renewal.

Individual

For an individual rep or account manager who wants to start capturing, analyzing, and learning from every conversation right away.

$39 /user/month

What’s Included

25 Hours of Transcription and AI Analysis

25 hours of conversation time transcribed and analyzed every month, covering sales calls, check-ins, and account reviews.

Core TRAQ AI Analysis

Every call is scored on sentiment, conversation quality, relationship risk, and coaching guidance, no re-listening required.

Calendar Integration

Syncs with Google Calendar and Microsoft Outlook to capture and analyze every call and meeting automatically.

CRM Integration

Meeting notes and key items push straight into your CRM, keeping records current without manual updates.

Meeting Transcription

Every call becomes searchable text, so anyone can skim it or confirm exactly what was promised.

Call Summaries, Notes, and Meeting Analysis

AI summarizes what happened, who said what, and what needs follow-up, saving hours of review time each week.

Action Items & Follow-up Communication

TRAQ drafts a personalized follow-up email after every call, ready for reps and account managers to send.

Mobile App for In-Person Meetings

Field reps and account managers get the same transcription and analysis for in-person meetings as for calls.

Self-Guided Coaching

Reps and account managers can review their own scores and feedback anytime, so improvement happens between coaching sessions too.

Rapid Setup

Connect your phone system, calendar, and CRM, and TRAQ starts capturing conversations within minutes.

Ask Ava

Ava, TRAQ’s built-in AI assistant, answers questions about your calls, your data, and the platform, no help docs needed.

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Professional

For growing teams that need complete coverage across both sales and client success. Every conversation analyzed, every relationship tracked.

$69 /user/month

Everything in Individual Plus:

Unlimited Transcription and AI Analysis

No usage caps. Every sales call and client conversation gets captured and analyzed, not just a sample.

Coaching Library

Build a library of real team calls, like strong discovery and objection handling, so new hires ramp up faster.

Custom Analysis Tailored to How You Sell

TRAQ’s analysis engine is configured around your sales methodology and compliance needs, with its own framework for each team.

Client and Relationship Intelligence

TRAQ tracks sentiment and engagement across every client interaction, so account managers spot a cooling relationship early.

Customizable Business Intelligence & Reporting

Dashboards built around your KPIs, so sales and client success managers each see exactly what they need.

Rep and Account Manager Scorecards

Every rep and account manager gets an ongoing scorecard from real conversations, so coaching needs show up early.

Team Benchmarking

See how each team member stacks up against peers on the metrics that matter, with fair, volume-normalized comparisons.

Role-Based Access and Permissions

Control who sees what: reps see their own calls, managers see their team, executives see the full picture.

Phone, CRM & Conferencing Integrations

Calls from your existing phone system are captured automatically, with no new tools or behavior change required.

Desktop Recorder

If audio plays through your computer, TRAQ can record and analyze it, including video calls, dialers, and softphones.

Mobile for Cell Calls and In-Person Meetings

Mobile recording makes sure conversations on cell phones and in face-to-face meetings get the same capture and analysis as calls made at a desk.

Enterprise

For an individual rep or account manager who wants to start capturing, analyzing, and learning from every conversation right away.

$99 /user/month

Everything in Professional, Plus:

Live Onboarding and Configuration

A TRAQ team member works with your team to configure the platform to your workflows, CRM, and VoIP system before launch.

Dedicated Support via Slack

Direct access to the TRAQ team in a shared Slack channel, with real answers from people who know your account.

Cross-Call Analysis

TRAQ analyzes patterns across many calls, not just one, surfacing shifts in behavior and client sentiment over time.

Renewal and Expansion Intelligence

TRAQ flags accounts ready for expansion and accounts at risk, based on real conversation data, not stale CRM fields.

Multi-Workspace Connectivity

Teams and business units get their own workspace and scoring, while leadership keeps one unified view across all of them.

Custom Analysis

You define what good looks like, and TRAQ builds the scoring rubrics for every call type and workspace.

Custom Enterprise Level Analysis

A purpose-built integration with your VoIP platform for accurate speaker ID and real-time data flow into TRAQ and your CRM.

Advanced Security and Compliance Controls

SSO, audit logging, and data retention policies configured to your requirements, built for regulated industries.

API Access and Custom Integrations

Pull TRAQ data into your own tools and dashboards through our open API, and connect it to the systems you already run.

Executive and Leadership Dashboards

One view for leadership that brings pipeline health and retention health together, with no report-building required.

Role Play

Role Play gives reps a safe place to practice sales conversations before they ever get in front of a real prospect.

Plan FAQs

Can I try TRAQ for free?
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Can I upgrade to the Professional Plan if I start with the Individual Plan?
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Can I import existing recordings for transcription and analysis?
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What is TRAQ's cancellation policy?
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* Solo plan includes 25 hours of transcription and AI analysis per month. Usage is calculated based on recorded conversation time. All plans include a free trial. No credit card required to get started. Questions about which plan is right for your team? Talk to us.